Discover the British capital through the eyes (and shoes) of tastemakers who define it. From hidden haunts to signature looks, this is your inside track to the city’s heartbeat.

Federica Labanca

Meet Italian-born, London-based founder and creative Federica Labanca. Her heels? Unstoppable as her hustle. Her style? Cool-girl energy that makes dressing up feel aspirational yet attainable. Lime-biking in stilettos one moment, closing deals the next. With her sharp instincts, enviable shoe collection, and insider’s map to London’s best-kept spots, Federica walks the talk with undeniable presence.

What first sparked your love for fashion?

If I had to pinpoint one thing, it would be my mom for sure. Growing up, she never left the house without heels. Fun fact: she trained me to walk in them.

Which shoe best captures your personality?

When it comes to my shoes, I only ever wear heels, but I do need to find shoes that can keep up with my schedule.

Your style essentials?

I never compromise on my accessories, a pair of heels, and a great bag. You’re always going to feel put together.

Do you really wear heels everywhere?

Yes, I even Lime bike in heels.