Creations of LA

@creationsofla

“We celebrate our mutual friends by depicting multiple instances of each in a single frame, emphasising the dynamic connections and collective spirit of friendship. The campaign highlights not only the diversity and beauty of different cultures, but also the universal language of friendship that transcends geographical boundaries.

We filmed across Paris, Zurich, Dubai, Kuwait City, Al Ain, and Jeddah. Each scene was carefully chosen to reflect the unique personality of each friend.

I am a fan of Mike Amiri and his work, so I chose to wear the signature Skel low-top sneakers.”

Ermias Tadesse

@ermivisuals

“I love Level Shoes and would not pass on an opportunity to work creatively with LA. Travelling to the top of a mountain in Switzerland just for the right shot was super fun.

Shoes are the most important part of my outfit and I wore Off-White’s ‘Out Of Office’ OOO sneakers for this one.”

Mr Shef Codes

@mrshefcodes

“LA and I go way back. I was super lucky to have been filmed first actually, because I got to see a little sneak peek before everyone else and witness LA in action. I am also a big fan of Level Shoes. Despite being the largest shoe store in the world, they create curated campaigns like a boutique retailer and the shoots are super relaxed and enjoyable.

My love for white sneakers is endless, so I was in a pair of Comme des Garçons SHIRT x ASICS Invaders.”

KicksTQ

@kickstq

“I’ve known LA since 2015 and we even had a project together back in 2017. As a long-standing friend of Level Shoes too (this project would be the 5th), this was a great opportunity to work on this campaign with him. I also wanted to keep it close to home and we filmed just outside my beach house in Kuwait.

I wore the Nike Air Force 1; it’s an all-time classic you can’t go wrong with.”